The biggest reason plan’s fail is that people don’t do the plan. They don’t do it because they have not collectively embraced it, have not structured their work to do it, and are not spending the time and effort to make changes in behavior to do it. This is why all strategic planning consultants and writers will tell you that a plan’s success depends on the unwavering leadership and involvement of the CEO. If that is absent, the change required to bring plans to life will not happen.
A second reason why plans fail is that organizations (i.e. the people within them) fail to make tough decisions during and after the planning process. Strategy is about making choices and decisions in order to succeed. During what I call the “strategic dialog” aspects of planning, we need diverse perspectives at the table, which means people do not always see things the same way or come to the same conclusions about what direction to go in.
Such diversity should create strategic options that the organization can look at and then make decisions about. The very nature of dialog and of identifying options is such that not everyone’s individual perspective will prevail. The hope is the diverse perspectives will amalgamate into strategies and common aspirations that are more effective than anyone could produce on their own. The tough decision part is recognizing that for every YES an organization states, there is at least an implied NO. While dialog involves compromise, it can’t result in conclusions that please everyone by watering things down to the point where there are at best weak strategies striving for a vague vision of the future.
Another reason why planning can fail is when organizations do not involve the right people in the process. Read more…
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